Skittles knows how expensive Super Bowl ads are- they’ve run one for the last three years. But this year, while they are still going to make a Super Bowl commercial, none of us are going to see it... they’re only showing their ad to one person: a teenager from LA.
Marcos Menendez is the only person who will see the Skittles “Super Bowl ad” and the rest of us will only get to see his reaction to it, which will be live streamed on Facebook during the game. Apparently the 17-year-old is an actual fan, not an actor.
The company isn’t planning to ever show the rest of the world the ad he views, either.
Even though they don't want us to see the actual ad.... they still made an ad to tell us we won't get to see the ad.