President Donald Trump's approval rating has reportedly shifted among Hispanic voters, according to a recent Associated Press-NORC poll.

The survey, which was published for the month of October, showed that 25% of Hispanic adults have a "somewhat" or "very favorable" view of Trump, a decrease from the 44% reported just prior to the inauguration in January. The percentage of Hispanic adults who believe the U.S. is headed in the wrong direction also rose from 63% in March to 73% in October.

Last month, Trump was reported to have a -20 net approval rating among the Latino demographic, according to a poll commissioned by the left-leaning Latino voter group Somos Votantes and obtained by POLITICO. The president's favorability among male voters dropped from 52% in May to 47% in September, while younger voters -- another demographic that showed more support in 2024 -- declined from 43% in May to 33% in September.

“What began earlier this year with independents and women has really intensified and spread to basically every demographic subset of the Latino electorate, including groups that once leaned toward him like Latino men” said Melissa Morales, president of Somos Votantes, at the time.

“This won’t automatically translate to support for Democrats, but there is a huge opportunity to turn what was a liability into a positive,” she added. “There is an opportunity here for Democrats to show an alternative.”

A national poll conducted by the nonprofit UnidosUS and allied groups in May showed that had Trump at a 37% approval rating, while a separate Latino Community Foundation (LCF) and Voto Latino (VL) survey had him at 39%. Trump's pitch to Latino voters led to historic gains for the Republican Party, resulting in the highest support from the group since former President George W. Bush's win in the 2004 election, the last time a Republican won the popular vote before Trump did so in 2024.

But Trump's administration has since ramped up mass immigration enforcement and touted Immigration and Customs Enforcement raids via traditional and social media, while the White House had mugshots of illegal migrants from Latin American countries on its front lawn, while Latinos, like many other groups, have become skeptical of the president's economic moves, specifically after sweeping global tariffs.

“Latino voters from 2024 are paying close attention and are not afraid to hold leaders accountable,” said Julián Castro, who served as Cabinet member and Latino Community Foundation CEO during former President Barack Obama's administration, in May. “At LCF, we are listening closely to the voices of our communities, and what we’re hearing is deep concern about the cost of living and the lack of real solutions. Economic relief was promised, and our community is still waiting. The Latino vote is not a blank check.”

Murphy, Sam & Jodi

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